Jungle Rules
The Grammy Award-nominated multiplatinum rap icon, influencer, and philanthropist is gearing up to release his biggest, boldest, and best work to date, ‘Jungle Rules’ featuring the hit “Unforgettable.”
The worldwide smash “Unforgettable” [feat. Swae Lee] not only stands out as a global phenomenon, but it also sets the tone for the new album as a whole. Between a heavenly hook from Swae Lee, he delivers confessional verses over an unpredictable tribal electro beat. Already his fastest Top 40 riser, the track just received an official RIAA platinum certification and has clocked over 158 million Spotify streams and 101 million YouTube/VEVO views after only 2 months since release, and is flying up the Australian singles chart.
Earlier this month, French screened his riveting documentary ‘Project: Unforgettable – “My Project, Their Reality”‘ in front of tastemakers in New York. The heartfelt visual follows him to Uganda. He returns to the continent of his birth to track down YouTube Triplets Ghetto Kids after finding fascination in their videos. Along the way, he awakens with inspiration, witnessing the culture firsthand and undergoing a transformative experience that went on to define the album and yield the music video for “Unforgettable.”
It’s as powerful as it is poignant. The full length documentary will be released the week ‘Jungle Rules’ arrives.
