TRUE MAGIC Fashion

TRUE MAGIC
TRUE MAGIC sees salute embrace a more collaborative approach, renting a house in the countryside to work on the album with their peers. “I took a pop approach to the record,” says salute. “I went in quite blindly just with some loops and ideas but there’s much more of a focus on songwriting and collaboration on this album. In dance music there always seems to be this focus on doing everything yourself but I wanted to get a team around me to develop the ideas I had. One thing I’m really proud of is how organic the work with the collaborators is. I’ve managed to get such a breadth of amazing people on the record.”
 
Taking aesthetic and auditory inspiration from old Japanese car adverts, which salute spent hours trawling through YouTube archives to find, they developed a concept for the album of driving an old JDM (Japanese Domestic Market) car in a race called TRUE MAGIC. “Watching old TV recordings my parents made on VHS led me to comfort watch old ad compilations on Youtube” they commented, “then eventually old car ads, and finally I stumbled upon old Japanese car ads through a rabbit hole.”